The Progressive Era - 938 Words

The Progressive Era was a time period between the years 1900-1920 and it marked a time in American history in which society was bursting with enthusiasm to improve life in the industrial age by making political and social changes through government action that ultimately led to a higher quality of life for American citizens. Progressives were known for their beliefs in limiting the power of big business, strengthening the power of the states, and were advocators against corruption and social injustice. These progressive reformers as well as the Federal Government successfully managed to improve the quality of life and establish a precedent for a move active government, although neither was completely successful in solving significant†¦show more content†¦(DOC G) It did rule that child labor is a state matter, but is showed that the Supreme Court at that time did not always reflect the Progressive Era. Women made substantial progress during this era, but African Americans were severely limited in their fight for civil rights. The black population saw little to no advancement in their fight for civil rights, as progressives were known to share the prejudices of the time and considered other reform movements more important and beneficial to society. A leader in the African American community, W.E.B. Dubois pointed out in The Crisis that progressive reforms had failed short in its ideals for civil rights equality, as blacks were still oppressed and segregated. (DOC I) Black men were being drafted into war and serving gladly for their country, yet only saw further segregation under the Wilson presidency. However, the women’s rights movement was a powerful and the driving force of the progressive era. The phrase â€Å"New Women† was created to describe the young, college educated women who were pursuing careers and looking for equality. It was primarily middle class women who drove the reforms of this time, and it was through groups such as The National American Women Suffrage Association and the National Women’s Party that they fought for equal rights, like the right to vote.Show MoreRelatedProgressives And The Progressive Era1253 Words   |  6 PagesThe progressive Era was times in History were local state and federal government took a leap forward in power and activism. In addition, the progressive era, was a time of development of new reforms and changes for America. Progressivism handles a wide range of problems and struggle for America. Such problems were created by unstructed industrialization, urbanization and immigration. As well as, the unfavorable distribution of power and wealth. Progressives believed strongly that problems such asRead MoreThe Progressive Era Of The Era1949 Words   |  8 Pagesshaped the United States throughout all of history. The most important of these changes, however, occurred during America’s prog ressive era. The Progressive era is defined as the time period of 1890 to 1920. Even though, progressive presidents were not in office during that entire time period, the ideals that they enacted and developed throughout the United States. The Progressive Era saw the expansion and contraction of political and economic freedoms through pure democracy. Socially, the new consumerRead MoreThe Progressive Era845 Words   |  4 Pages1--Discuss, in detail, the main overall goals of the Progressives. The Progressive Era was mainly a retaliation to numerous changes and social effects that were happening in America. The era emerged in the 1800’s from complications with the latest industrial order, which included workers who protested about how their jobs were unsafe and exhausting. They also focused on byproducts such as immigration, urban growth, growing corporate power, and widening class divisions. They were also known as humanitariansRead MoreThe Progressive Era Of The Revolutionary Era1723 Words   |  7 Pagesthe reformist movement? Why? The root of the Progressive Era comes from the emergence of industrialism in the United States had created some terrible problems and they wanted to work together to change the U.S government. Therefore, address the problems that had come about from the Industrial Revolution. The progressive era was all about making advances in a better society, the feature of democracy during the progressive movement a lot of these progressive at local state levels started to focus on cleaningRead MoreThe Importance Of The Progressive Era1310 Words   |  6 Pages The Progressive era was a time in America’s history when people started to call for the government’s help to face the problems industrialization brought. This era was extremely important because it helped the people achieve better conditions and helped the government to make better use of its powers. One of the most potent groups of progressivists were muckrakers; they used journalism to bring forward problems and injustices in society and the work industry (McKeown). The Triangle Shirtwaist FireRead MoreThe Progressive Movement Of The American Progressive Era1259 Words   |  6 PagesWhen it comes to the American Progressive Era there is really no other movement like it. This was a movement that had not just one but many faces that ranged from people as big as Theodore Roosevelt and Woodrow Wilson to people like Jane Addams that accomplished so much. It was a movement so broad that it encompassed basically everyone and spoke not just to but for all those excluded from power. It also wasn’t just one big movement but a conglomeration of them varying from social, to economic, toRead More The Progressive Era Essay798 Words   |  4 Pagesall power rested with the politicians and businessmen. Reformers known as Progressives attempted to undo the problems caused by industrialization. The Progressive movement sought to end the influence of large corporations, provide more rights and benefits to wor kers, and end the control possessed by party leaders. At the national level, Progressivism centered on defeating the power of large businesses. The Progressive Era was a period in American history in which improving working conditions, exposingRead More The Progressive Era Essay984 Words   |  4 Pages The Progressive Era nbsp;nbsp;nbsp;nbsp;nbsp;Progressivism in the United States took place in the period between the Spanish-American War and the entry of the United States into the great World War. It was a time for change in America in all walks of life, as well as a time for reform. It was marked by Theodore Roosevelts 7 and a half years in office, the Rough Rider put it upon himself to make the first strides towards reform. These reforms included the cracking down on illegal monopoliesRead MoreThe During The Progressive Era989 Words   |  4 PagesDuring the Progressive Era, various groups responded to the political, social, and economic woes that resulted from the rapid industrialization and urbanization of America during the 19th Century. The mass immigration of foreigners and the northern migration of Africa-Americans led to urban overcrowding and competition for wage-paying jobs. Electric lighting allowed factories to expand the working hours and increase the output of manufactured goods. There was little regulation for employee welfareRead MoreThe Gilded And Progressive Eras1245 Words   |  5 PagesKailyn McComb History 1151 Professor Rob Denning Date Submitted Reforming America The gilded and progressive eras in America were times of expansion, urbanization, and what seemed like a golden pathway to an industrialized future. In the 1850s, railroads were being built all across America, and with that came the rise of the steel and oil industries, as well as dramatic population increases in the newly urbanized cities. Such a change in society created a gap between social classes causes incredible

Irony In Shirley Jacksons The Lottery - 863 Words

Caleigh Bishop English 101 October 10, 2017 Formal Essay I The Many Instances of Irony in â€Å"The Lottery† In Shirley Jackson’s short story â€Å"The Lottery,† she uses many examples of irony. Irony is the use of words that are the opposite of their usual meaning or what is expected to happen. The use of irony plays an important role in delivering Jackson’s sarcasm. The author holds our attention all throughout the story and builds our suspense by using irony with the characters and events that take place. Some instances of irony that she uses during the story to hold our attention are: The title, the weather, the stones, the lunch and even some of the characters. The very first use of irony starts with the title â€Å"The Lottery.† When the†¦show more content†¦73) The villagers act as if the lottery is something that happens every day. They finish with the lottery and then continue doing their daily chores. They act like nothing can stop them from doing their daily activities. Not even murderin g somebody! Some of the villagers want to hurry up and finish the lottery so that they can go home and eat lunch. They pay no mind that they are eating lunch with blood on their hands. The sentence â€Å"Although the villagers had forgotten the ritual and lost the original black box, they still remembered to use stones.† (par. 74) shows that the villagers didn’t care about the box or the ritual, but they did care about the tool that would be used to kill somebody. The author is trying to tell that the villagers didn’t find pleasure in the ritual, but they did find pleasure in using the rock. Although the villagers find the ritual to be long and boring, they find pleasure in using the rocks to murder one of their family members or friends. The villagers find pleasure to be more important than the ritual itself. Mrs. Hutchinson is washing dishes whenever she realizes what day and time it is. After she realizes what day it is, she hurriedly runs to where the ritual is taking place. As she is on her way to the ritual she doesn’t stop to dry her hands, and this suggest that she’s in a huge rush. Why is she in such a hurry to get to a place where such a horrible thing is fixing to happen? Once she arrives at the ritual she is chattingShow MoreRelatedCreative Use of Symbolism and Irony in Shirley Jacksons The Lottery576 Words   |  3 PagesA lottery has always provided a sense of hope and adventure to people, but the lottery takes on an entirely different significance in Shirley Jackson’s â€Å"The Lottery†. The story takes place in a village of roughly three hundred people. Everyone in the village gathers at the center to take part. One representative from each family comes up, to take a piece of paper from an old, black, wooden box. The Hutchinson family has the black dot; each family Hutchinson member then comes up to pick another pieceRead MoreThe Lottery By Shirley Jackson931 Words   |  4 PagesIn 1948 Shirle y Jackson composed the controversial short story â€Å"The Lottery.† Generally speaking, a title such as â€Å"The Lottery† is usually affiliated with an optimistic outlook. However, Jackson’s approach is quite unorthodox and will surely leave readers contemplating the intent of her content. The story exposes a crude, senseless lottery system in which random villagers are murdered amongst their peers. Essentially, the lottery system counteracts as a form of population control, but negatives easilyRead MoreAnalysis Of Shirley Jacksons The Lottery954 Words   |  4 Pagesthe authors message. Shirley Jackson’s â€Å"The Lottery† displays a masterful usage of literary elements to better convey Jackson’s general purpose, such as through the deep symbolism and underlying theme; however, Jackson’s true provocation of emotion is accomplished through her quintessential use of point of view. The objective point of view is indispensable within â€Å"The Lottery† because of the creation of suspense, drama, and irony. To begin with, the first reason why Jackson’s objective point of viewRead More Irony in the Story The Lottery by Shirley Jackson Essay644 Words   |  3 PagesIrony in the Story The Lottery by Shirley Jackson   Ã‚  Ã‚  Ã‚  Ã‚  In Shirley Jackson’s â€Å"The Lottery† irony is an underlying theme used throughout the story. The setting is introduced as a â€Å"clear and sunny† day, but ends with the brutal death of a housewife (715). The two people who essentially run the town, Mr. Graves and Mr. Summers, also have ironic names. In addition, the characters and the narrator make ironic statements throughout the story.   Ã‚  Ã‚  Ã‚  Ã‚  The plot as a whole in â€Å"The Lottery† is filled withRead MoreThe Lottery By Shirley Jackson854 Words   |  4 Pages Shirley Jackson’s â€Å"The Lottery† is a story about a ritualistic ceremony performed by a village every year around June 26. The meaning of conformity is to do something because everyone else is doing it and this story is conformity at it’s best. The townspeople continue this event year after year simply because it has always been done and because they believe they will have bad crops if it is not done. At the beginning of the story, the reader is led to believe it is a normal sunny day. ChildrenRead More Shirley Jacksons The Lottery and Kate Chopins The Story of an Hour1351 Words   |  6 PagesShirley Jacksons The Lottery and Kate Chopins The Story of an Hour The Lottery by Shirley Jackson, and The Story of the Hour by Kate Chopin, both have similarities and differences when it comes to the elements of literature.   Particularly, when the authors use foreshadowing to manipulate the moods of the stories and add irony to cleverly deceive the reader. Both of these stories possess similarities and differences when it comes to their components of the story, specifically the authorsRead MoreIronic Twist in Shirely Jackson ´s The Lottery Essay739 Words   |  3 Pagesof their pieces. These can include character genre, symbolism, plot structure, and irony. Shirley Jackson writes an ironic story about a small village who partakes in an annual lottery. The village looks forward to this day and moods are always high. However when the reader gets to the end of the short story they are shocked to find the lottery is a drawing for who in the village gets stoned to death. In The Lottery, Jackson surprises her readers by putting an ironic twist at the end of her tale,Read MoreThe Lottery Essay617 Words   |  3 Pages Over the years many critics have wrote articles on Shirley Jacksons numerous works. Many critics had much to say about Jacksons most famous short story, quot;The Lotteryquot;. Her insights and observations about man and society are disturbing; and in the case of quot;The Lottery,quot; they are shocking. quot;The themes themselves are not new, evil cloaked in seeming good, prejudice and hypocrisy, loneliness and frustration, psychological studies of minds that have slipped the bonds of realityquot;Read MoreThe Lottery Short Story Analysis1214 Words   |  5 PagesThe short story â€Å"The Lottery† written by Shirley Jackson begins with villagers gathering in the square, between the post office and the bank, to participate in the lottery which is not what it seems like because the story’s surprising ending reveals that Tessie Hutchinson, who draws the slip of paper with the black spot on it is ston ed to death when the lottery ends. Shirley Jackson reveals through the use of irony, foreshadow, and symbolism in the story how much people can get caught up in maintainingRead MoreSummary On The Allegory Of Shirley Jacksons The Lottery871 Words   |  4 Pages Shirley Jackson’s story â€Å"The Lottery† serves as an allegory regarding humankinds inherent to be cruel and society’s ability to inure to violence. The author’s use of a third-person dramatic narrative combined with strong themes, symbols and irony clearly supports the lesson Jackson was trying to portray. Jackson’s short story shows how easy it is to be hostile when a group of villagers with a herd mentality blindly follow an outdated tradition and that evil knows no boundaries. Jackson

STP-Segmentation Targeting - Positioning and Brand Repositioning

Question: Describe the STP-Segmentation Targeting, Positioning and Brand Repositioning. Answer: Introduction STP, which includes in it the process of segmentation, market targeting, and market positioning, has become a vital marketing model in todays marketing era. The success of this model also depends upon this fact that the previous models were more focused on the products rather than on customers. This marketing model proves to be important in establishing plans of communication as it facilitates priority of the elements and providing vital information to reach a relevant audience. STP is basically a customer-oriented approach instead of being a product-focused approach. This project deals with the significant information about the STP process and its significance in achieving the marketing mix objectives of the companies success. The study even evaluates the role played by the STP process in the brand repositioning of company brands across the companies by taking a few examples. Market Segmentation Market division or segmentation is the division of client markets into homogenous gatherings of clients, each of them responding diversely to advancement, correspondence and also to the different variables of the marketing mix or advertising blend (Dibb, et al., 2009). Preferably, significant contrasts between purchasers inside every section are as little as could be expected under the circumstances. Along these lines, each fragment can be dealt with a separately focused marketing approach. Targeting It becomes a sworn necessity to customize your marketing in strategies if you have a varying range of market segments. As you plan your proceedings with the STP procedure then you should have a clear cut idea about which segment to target for the coming campaign (Smith Wendell, 2011). There may be a case when you might decide to launch a fresh campaign that informs your customer about your latest products like latest apps, mobile features, and texting tools to the techno-savvy customers. To target this segment, one would require use of personalized messages and use of media channel which is in its vicinity. Positioning Positioning is quite simple how you will place your products in the existing market that you have targeted (Ries Trout, 2009). The sole goal is to offer something that prevails all the products that already exist in the market both in terms of value and money. Just for example Apple has made an image of itself as a company that truly focuses on the quality and new innovations to its customer who want nothing short then top notch quality. You positing is an all important factor that helps you build your whole market campaigning. The STP involves three major steps that tends to focus on the way you analyze your products and depicts their merits to the separate market segment (Brooksbank, 2010). Figure 1: STP and Marketing Mix Source: Kotler (2012) In short STP is made up of three words where: Segmentation of the market Targeting the best customers Positioning of the offering The importance of this model lies in the fact that it aids you in highlighting those customers which are the most valuable one to you and devising you products all according to their needs (Kotler Keller, 2010). This helps you stay connected to each market group deliver special campaigns to them ensuring higher sales. Examples and Analysis Example1: Marriott International has devised a very smart strategy by taking over different hotels in each market segment ensuring a greater business. The Courtyard by Marriott is solely designated to those customers who are travelers on road. All they want is a good looking and clear room that follows strict cleanliness standards. Ritz-Carlton hotels are for the one who want to experience luxury. Marriott ExecuStay is for the professional travelers ensuring full adjustments to their long time stay. It can be clearly seen that Marriot International does not believes in conveying the same message to all its customers as because it targets very separate and distinct market segment which has ensured his rapid growth (Frank, et al., 2012). Applying the STP Model These are the procedure which should be followed when you want to apply the STP model to you organization with ease. Step 1: Segmentation of Market The Product that your organization offers cannot give all well to all the people as everyone is born with his distinctive choice and thats why segmenting your market into parts is important that includes all those people who closely reassemble to each other when it comes to choices and needs (Beverland, et al., 2010). This allows you to approach each and every customer with the products he likes offering you with a humongous edge over your rivals following the transactional procedures. The people can be distinguish with the help of following factors- Demographic factors like age, marital status, gender, ethnicity and other come to play Geographic divided on the basis of country, state and city Psychographic factors like personality, ethics and values. Behavioral- factors on the basis of usage, benefit and loyalty of products. Segmentation simply means identifying what different sort of customers needs in the product. Example 2 In Auto Market, for some customers speed and performance is the top most priority while for others it is safety and comfort. Example3 The Adventure Travel Company is a travel company in that has spitted up its market into three different segments to ensure more consumer toll and saving the cost wasted in creating packages for more than three groups. The three groups are as follows : Segment A for those who are young and married recently founding their upmost interest in exotic location which suits their pocket too. Segment B is for the middle class families which demands places where they can have fun and are perfectly suited for the childrens too. Segment C is for the older people who have retired and focus on nothing short then luxury, comfort and peace. Step 2: Targeting the Best Customers Next thing that comes in the line is to identify and focus on those Potential clients that can become your bets customers. In this case you have to strictly consider which group of customers will ensure you more profitability and then effectively study their growth and potential of every customer group with proper attention and comparing it to the other segment so that your revenue is not deducted (Kotler Kevin, 2009). In the last step carefully examine about the service of your company in that market considering all the legal, technological or social barriers with the help of PEST Analysis which will help you understand the threats and possibilities of each market segment. Example 1 The adventure travel companys revenue in each market segment after clear analysis comes as- Segment A $8,220,000 Segment B $4,360,000 Segment C $3,430,000 The company with the help of this result focuses mainly on the segment A and hence increases its revenue manifold. Example 2 No matter McDonalds is an market leader when it comes to fast food chains with its approved quality makes It easier to promote things like Gourmet Food as they are not quite aligned with that and thus they only focus on extending the range of services in which they offer their products. Step 3: Positioning of the Offering The last and the most important step are to effectively position your product to your top priority customers. Then you can also devise a way that will effectively blend with your entire market segment ensuring the total good of your company (Weinstein Art, 2010). In this process you should consider what makes your product different than the others available and then strictly have an idea on basis of poll or research that what idea each market segment has for your products to position your product better. In the coming step deal with the needs and wants of each segment and highlight the value that your products offer over your rivals products which will help you devise an better market campaign appreciated by all your customers. Example 1 The company offering Adventure Travel desists itself as finest eco-vacation service provider for young married couples which is Segment A. It host some contest on social platforms like Instagram and Interest for reaching the market as because a majority of Potential customers can be identified here. The campaign gapes viral with more and more people taking their interest in it ensuring a great people whom tit can target and send their promotional campaigns through Emails. Example 2 In simple words apple has extensively focused on its product and campaigns to make its product look like a user friendly computer making a distinct image for them in the market. Brand Repositioning Example: The first example to this is Mother Energy drink which was launched as a subsidiary to the famous Coca-Cola brand in Australia using a marketing strategy of trials and spending huge money on it. They procured extensive TV Commercials inspired form the Madagascar movies trending at that time. They also focused on their product packaging which also served their purpose (Fuchs Adamantios, 2010). Even though the product Campaign was incredibly successful resulted in greater customer troll but the product was not up to the mark lowering their re-sales. Coca-Cola has to decide whether to remove this product form market or to reposition it as because it was defaming the quality standards of Coca-Cola. Then they improved their product and ensured a marketing strategy by criticizing their old product in funny way which helped Coca-Cola reposition it once again in the market. Conclusion and Recommendations It is concluded that STP depicts a strong connection between the target market and the way a company selects to compete in that specific market. The marketing model is also termed as a process, which begins with the segmentation of the overall market, then choosing the targeted market(s) and finally executing the positioning aspect. STP, overall, aims at guiding a business organization in order to develop and implement an appropriate blend of marketing mix. Bibliography Beverland, M. B., Napoli, J. Farrelly, F., 2010. "Can All Brands Innovate In The Same Way? A Typology Of Brand Position And Innovation Effort*". Journal of Product Innovation Management, 27(1), pp. 33-48. Brooksbank, R., 2010. "The Anatomy Of Marketing Positioning Strategy". Markting Intelligence Plan, 12(4), pp. 10-14. Dibb, Sally, Stern, P. Wensley, R., 2009. "Marketing Knowledge And The Value Of Segmentation". Markting Intelligence Plan, 20(2), pp. 113-119. Frank, R. E., William, F. M. Yoram, W., 2012. Market Segmentation. Englewood Cliffs. N.J.: Prentice-Hall. Fuchs, C. Adamantios, D., 2010. "Evaluating The Effectiveness Of Brand Positioning Strategies From A Consumer Perspective". European Journal of Marketing, 44(11), pp. 1763-1786. Kotler, P. Keller, K. L., 2010. Marketing Management. 12 ed. Prentice Hall: Pearson. Kotler, P. Kevin, L. K., 2009. A Framework For Marketing Management. Upper Saddle River, N.J: Pearson, Prentice Hall. Ries, A. Trout, J., 2009. Positioning: The battle for your mind. London: McGraw Hill. Smith Wendell, R., 2011. "Product Differentiation And Market Segmentation As Alternative Marketing Strategies". Journal of Marketing, 21(1). Weinstein, A. Art, W., 2010. Handbook Of Market Segmentation. New York: Haworth Press.

Colonialism and Imperialism part of the European Essay Example For Students

Colonialism and Imperialism part of the European Essay culture and while thesepolicies enhanced the old European empire, they were detrimental to thepeople of the colonies.Discuss. To what extent do you agree with this statement? Use evidence fromyour SOSE book to support your point of view. During a period after 1870, there was a rise in European interest to obtainoverseas empires, which to the European empires seemed politically weak andvulnerable. They greedily grabbed these empires to boost their own economicsystem and power. They often told the peoples of the colonised country thatthey were inferior to the empire that ruled them. The effects of thecolonisation had a huge impact on the economies of these countries and thepeople who lived within them. Power was a major driving force behind the fight to obtain the most amountof colonies. In the Late 1800s acquiring colonies had become in fashionand the prestige of owning these colonies drove the empire to attaining anever-growing number. The military force number would have grown with evercolony obtained therefore giving the mother country more power andprestige, and gaining India into the empire was like finding a sparklinggem in a bucket of coals, although the native people of India had such adifferent way of life that very few Englishmen could comprehend. With the British Empire comprising of India, it was able to boost theeconomic system of Britain, with a vast amount raw materials and a largepopulation, which made labour inexpensive, the British profited greatly atthe expense of the Indian people. The trade routes in India madetransporting the raw materials out of the country and importing cheap goodsinto the country simple, and once again at the expense of the Indianpeople. When the industrial revolution arrived, the British were able toexport cotton to England and produce cotton-made products in factories muchcheaper than if someone in India were to do this, many Indian lost theirway of life, as the factory-made cotton products were much cheaper than thehand-made India products. The India culture was very different to anything the British Empire hadever witnessed before. The British were very prejudice towards the Indiansand felt that the Indians were inferior to themselves. Charles DarwinsSurvival of the Fittest theory seemed to support this, giving the Britishgrounds to fell superior. They forced their religion and culture upon theIndians and convinced them that anything British was better than anythingIndian was, and the Indians felt inferior to the British. Many Indianchildren were taught English and British history in schools, leaving noroom for the history and culture of the country the resided in. Although the industrial revolution and the grab for colonies helped developthe British Empire into a powerful kingdom, these things were verydetrimental towards the people residing in these colonies, as was theBritishs superiority complex. Dominique Fazzari 10i

Confidence Is a Key To Succeed In Life

Shrek and Lord Farquaad Essay Example

Shrek and Lord Farquaad Essay Example Shrek and Lord Farquaad Paper Shrek and Lord Farquaad Paper Essay Topic: Film In this essay I am going to analyse the characters of Shrek and Lord Farquaad and write how filmmakers use different presentational devices to create an unusual fairy tale. Traditional Fairytales consist of basic concepts and themes. Good always seems to defeat evil. One of the characters we have all come across in fairytales is the Ogre. When we first think of the Ogre, the thoughts and attitudes towards the character would be, firstly, the related words ugly and strength. These are important characteristics of the Ogre. He uses these to scare away other people. There is a sense of fear in the Ogre. To sum up the Ogre, he is large, unfriendly, terrible looking and a lonely creature that can be considered as a bad guy in fairytales. Another fairytale character who is common in many stories is The Prince. He is literally the opposite of the Ogre. He is usually a handsome brave man who in fairytales rescues a beautiful woman who he truly loves. The prince is a hero in many tales. These two characters are very important and their values contribute deeply into the meaning of the story in which they are found. Characters, which make up a fairytale world, are stereotypes of those characters in a ideal world. For example we transfer the image of someone brave and who is a hero into someone like the prince. Language is an important device. It can create the impression of good and evil in both characters. The main character of the film and the centre of the story is Shrek himself. The film is set up and laid out like a normal fairytale. The beginning starts off like a typical fairytale, starting Once apon a time At the very start of the film it is different, unconventional and new ideas are added, like when Shreks big hand shuts the book at the beginning. We are introduced to him straight away. The setting at the beginning of the film is not tradition because it is set in a swamp where you expect and Ogre to live. The camera shots are mostly close-ups at the beginning. They are focusing on the character. When the village people arrive at Shreks swamp, he sees them, so he gets cross, therefore he tries to intimidate them by saying forcefully, I will grind your bones for my bread and shave your liver and make jelly from your eyes. He tries to daunt them by saying, Ogres are worse than giants. The characters run away in fear. Shrek comes across as a conventional ogre because he scares the characters like you would expect them to do. He uses quick phrases to create a sense of fear so the characters will deliberately become horrified. During this scene there is a camera shot which is very effective. A close up is taken of Shreks mouth to make them think he is going to eat them. Afterwards, Shrek meets donkey. Due to Shreks nature, he immediately tries to scare Donkey away. He follows Shrek to his swamp. One of the surprising characteristics about Donkey is that he can talk. Shrek roars at him to try and terrify him. Donkey does not seem intimidated and is not scared. He just says, You need some tictacs because your breath stinks. Later on in the scene, Shrek is sat at his table when three blind mice come out looking for food. He tries to catch them but fails. When he eventually catches them he reminds them, I am a terrifying Ogre, what do I have to do to get a little privacy around here? The behaviour of donkey and the mice tell us that Shrek is not a traditional ogre because he does not really want the mice and donkey to go as he likes their company. From the attitudes towards these characters we can conclude that Shrek is very lonely and doesnt like to be close to others. Shrek isnt capable of doing horrible things to others even if he really wanted to. He feels sad and feels others hate him and do not want to get to know him. Shrek and Donkey take a visit to Dulok to try and get Shreks Swamp back. They are going to see Lord Farquaad and tell him that the swamp is his and no one elses. Shrek is not even vaguely frightened about going to him. As the film progresses, we learn that Shrek is really not all that frightening. Lord Farquaad orders Shrek to go and rescue Princess Fiona from the tower. Whilst in the Lords court the makers use lighting to make it seem like a tense atmosphere by dimming the lights, which makes it darker. Shrek does as he is told and goes to rescue the princess. The presentational device used is not traditional. The setting is where Shrek goes to get the princess from the tower. A dragon stops them going to awaken the princess. This scene is opposite of stereotypes of traditional fairytale scenes. Everything is opposite to what it should be. In a traditional fairytale, a handsome prince slays the dragon, rescues the princess and they share first love. But in Shrek, the ogre comes into the castle, does not slay the dragon and leaves. When Shrek gets to the top of the tower he awakens Fiona vigorously. There is no romantic moment in this part, again another untraditional device is used. Fiona is another character who is not frightened of Shrek and can communicate normally. So not everyone thinks badly of him. When they are escaping a quick tune is played in the background. This creates an effect that they are eager to escape. During the film we learn that Lord Farquaad is not a traditional prince as he has an evil side to him. You can tell hes bad by the way he talks and treats others, like the gingerbread man. He laughs at him and throws him in the bin. A presentational device is used here. Lord Farquaad tortures the gingerbread man and this is not normally the case in fairytales. A high angle camera shot is used to make Lord Farquaad look big compared to the gingerbread man. He is short, mean, not handsome and greedy. This shows his character is unconventional of that a fairytale prince. Greed is shown when he wants to marry a princess for the sake of being king. A traditional prince would want to marry a princess to share love. Lord Farquaad is not a stereotypical character. Many different camera shots are used in Shrek. A high angle camera shot is used when the camera moves from ground level upwards to reveal his tower. It is useful because it makes Lord Farquaad seem higher and more honoured and Shrek and Donkey appear small land less important. High camera angles are useful and help the viewers to get a better feeling of whats going on. Middle angle camera shots are also used like when Princess Fiona is cooking breakfast. Lighting, music and sound effects are a big part in the film. Music reflects the characters emotions, for example when Shrek is unhappy the music is slow. Lighting often portrays minor events like the ending of Princesss song. Brighter lighting adds the feeling of a warmer and a happier event.

Ethics - Social Responsibility of a Business Essay

Ethics - Social Responsibility of a Business - Essay Example Based on the situation presented, Company Q is neglecting three areas of responsibilities: employee relations and labor, product safety and liability, and community relations. Furthermore, the scenario suggests that employer suspects of the possible fraud due to the reported incident of losing profit. In depth investigation results to the cause of employee’s poor ethics is the below minimum salary given to them. Ingram (2011) asserts that the common trend in grocery stores is paying low wages for employees, but practicing excessive labor. Thus, the company is violating the labor code and its responsibility to the employees. The consumers requested for the reopening of their store, but they provide high margin items which are not health-conscious, but generate high profit. It may be that competition is not stiff, so the Q grocery store is confident to offer low services. Another possibility is the increased demand of customer for local store; hence, switching cost is unnecessary. However, code of ethics states that companies must offer healthy food choices that adhere to the standard of product safety (Maloni & Brown, 2006). This has been one of the CSR issues that grocery stores must address as part of their commitment to society. Lastly, the rejection of donating day-old goods to the food bank is an indication of poor conduct. As part of the community, company Q must offer help through donations to charities, including governmental organizations. It is the primary response of companies to meet the expectation of stakeholders. The management was apprehensive of the implication of their food donation that will give reasons for employees to commit fraud. This reasoning is creating havoc that will produce disloyalty from consumers and employees. According to the study of Maloni and Brown (2006, p. 40), philanthropic acts develop and invigorate employee’s commitment, and gain competitive advantage. Based on the three